One of the biggest areas of iPhone growth continues to be people switching from Android. Whether they go for something inexpensive at first, aren't happy with it, and so go iPhone next, or if they simply want something different from the last Android flagship, switchers comprise an increasingly large and important part of the iPhone customer base.
Here's what Apple's CEO, Tim Cook had to say a couple of weeks ago:
[We] continue to see a very high level of customers switching to iPhone from Android and other operating systems. In fact, we added more switchers from Android and other platforms in the first half of this year than any other six-month period ever.
That made me curious. We've asked about switching to iPhone before. Back then, one of the primary reasons was the new big and bigger display sizes of iPhone 6 and iPhone 6 Plus. Those have been around for over eighteen months, though. So, the pent-up demand may no longer be so pent up. There are, however, some other things that have changed:
- Apple released iPhone 6s with a 12-megapixel camera and 4K video.
- Apple shipped a 4-inch iPhone with the same camera but a much smaller profile.
- Apple unveiled the Apple Watch and new Apple TV, both of which can make iPhone more compelling.
- Apple once again upgraded all iPhones to the latest software, once again going back to 2011, once again all at once.
- Android vulnerabilities like Stagefright got a lot of media attention.
- Compelling new apps, updates, and/or features that came to iPhone first.
If you made the switch from Android to iPhone recently, let me know which Android phone you switched from and what caused you to make the switch. Was it one or more of the reasons above, or something else entirely?
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