This is how the iPad changed music for Elliphant

By Rene Ritchie
last updated

Apple has released a new video and promotion for the iPad, focusing on how it can be used to make music, and make the world a more musical place. The video features the song "[All or Nothing](https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewFeature?id=965020806&ls=1&v0=www-us-ipad-makemusic-itms-elliphant&at=10l3Vy&ct=UUimUdUnU29852" by Elliphant, more specifically, the Riton iPad Remix featuring The Gaslamp Killer. From Apple:

iPad is changing how we live, work, and create more and more each day. For recording artist Elliphant, it's liberating her to make music in a radical new way. And whether she's writing lyrics at home or recording on the road, iPad has become an essential part of her process. It was even used by director So Me to shoot this film.

Part of Apple's recent Start Something New campaign, the video shows Eliphant using apps and accessories to write lyrics, make beats, remix with the crowd, and film the performances, including:

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.