iBeacons in grocery stores leading to more engaged customers
It turns out that getting iBeacon-triggered notifications really does help to increase user engagement. That's the judgement of inMarket, a firm that's been installing iBeacons in grocery stores across the nation. The iBeacons, set to trigger notifications on nearby devices with specific apps installed (including inMarket partners like Epicurious), have led to a 19-fold increase in "interactions with advertised products."
inMarket also claims that app usage increased by over 16 times when notifications were received (not much of a surprise), and that iBeacon notifications made a user "6.4x more likely to keep an app on their phone".
So the next time you're walking down the baking ingredients aisle and just happen to get a notification from Epicurious about their most popular pie recipes, it might not be serendipity — it' could be iBeacons. Question is, though, does such targeted advertising reaching straight into your pocket or purse border on boundaries you're not comfortable with?
Get more iMore in your inbox!
Our news, reviews, opinions, and easy to follow guides can turn any iPhone owner into an Apple aficionado
Derek Kessler is Special Projects Manager for Mobile Nations. He's been writing about tech since 2009, has far more phones than is considered humane, still carries a torch for Palm, and got a Tesla because it was the biggest gadget he could find. You can follow him on Twitter at @derekakessler.