iOS used by 100% of multi-platform developers on Millenial network

Millennial Media's July Mobile Mix report shows that while iOS is still dominant, Android is coming on like a freight train. Millenial's stats are also one of the few ways to see what's trending outside the increasingly closed worlds of Google- and Apple-assimilated and controlled ad networks. Here's the breakdown:

  • iOS was the platform utilized 100% of the time by multi-platform developers on Millenial's network. Android was second with 75% and RIM in the third position with nearly half developing for their platform.
  • iOS remained the leading OS on our Millenial's network in July with a 55% share of impressions.
  • Apple ad requests are up 24% month-over-month, 15% since January.
  • iPad ad requests grew 327% month-over-month.
  • Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android also officially became the number two OS on the Millennial network (surpassing RIM)

One more chart after the break...


Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.