New iPad commercial is magically... iconic!

I wasn't sure we'd see another iPad commercial after the holidays and before iPad 2 but Apple has gone and made their revolutionary and magical tablet... iconic!
This one starts off Fresh (old school scratching on a new fangled virtual turn-table), and dives into Tickets (an American Airlines app being scanned), News (the Wall Street Journal, 'natch), Stories (showcasing iBooks new picture books), 60,000+ apps (App Store), Students (writing in Pages), Teachers (marking up the paper with an A), Hollywood (using a virtual scene marker), and Iconic (Marilyn Monroe in the Vanity Fair app).
Interesting if curious mix, who is Apple trying to appeal to with this one? Official video after the break!
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.