While I was busy enjoying the subtler UI details, AppleInsider noticed that last night's iPad commercial debut showed what might be some of the pricing inside the new iBooks Store:

The commercial showed Sen. Edward Kennedy's "True Compass: A Memoir" for $14.99, the novel "I, Alex Cross" by James Patterson for $12.99, and "Three Cups of Tea: One Man's Journey to Change the World... One Child at a Time" by Greg Mortenson and David Oliver Relin for $7.99.

For comparison, "True Compass" currently sells for $19.25 for the Amazon Kindle, "I, Alex Cross" costs $9.99, and "Three Cups of Tea" costs $7.19.

Whether or not that was final, or merely mocked up pricing for the commercial, remains to be seen.

TUAW also notes a New York Times button at the bottom, presumably to access a special New York Times Bestsellers section of the iBooks Store.


Lastly, 9to5Mac notes the My Documents button at the top left of of the Pages iWork touch app (good for PC users?). And -- gasp! -- another smudge that's likely still not a camera.

ipad_commercial_my_documents iPad-camera

So, did the iPad commercial do it's job and make anyone more interested in picking up a magical, revolutionary new piece of gear on April 3?