iPad TV Commercial Shows iBooks Pricing, NYT Best Seller Button, My Documents, Smudge/Camera

While I was busy enjoying the subtler UI details, AppleInsider noticed that last night's iPad commercial debut showed what might be some of the pricing inside the new iBooks Store:
The commercial showed Sen. Edward Kennedy's "True Compass: A Memoir" for $14.99, the novel "I, Alex Cross" by James Patterson for $12.99, and "Three Cups of Tea: One Man's Journey to Change the World... One Child at a Time" by Greg Mortenson and David Oliver Relin for $7.99.For comparison, "True Compass" currently sells for $19.25 for the Amazon Kindle, "I, Alex Cross" costs $9.99, and "Three Cups of Tea" costs $7.19.
Whether or not that was final, or merely mocked up pricing for the commercial, remains to be seen.
TUAW also notes a New York Times button at the bottom, presumably to access a special New York Times Bestsellers section of the iBooks Store.
Lastly, 9to5Mac notes the My Documents button at the top left of of the Pages iWork touch app (good for PC users?). And -- gasp! -- another smudge that's likely still not a camera.
So, did the iPad commercial do it's job and make anyone more interested in picking up a magical, revolutionary new piece of gear on April 3?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.