Logitech wants to transform itself with its new Logi brand and revamped logo
Logitech is on a mission to reinvent itself to consumers with a new version of its company logo and an all-new brand called Logi. The PC and mobile accessory maker says the changes are part of its "transformation" into a company that has a bigger emphasis on design.
That includes products that will have the new Logi brand name. Logitech has yet to offer any details on their new Logi devices, saying only that the first one "is around the corner" and that consumers can "expect some twists and a few surprises in new categories."
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I have been writing professionally about technology and gaming news for 14 years.