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McDonald's trial uses beacons to guide passersby to McNuggets

McDonald's trial with beacons in Columbus, GA to guide customers to its stores is a success. The company announced that using Bluetooth LE and an app developed by beacons supplier Piper, it was able to increase sales of McNuggets by roughly 8 percent in the store. With the beacon technology, McDonald's was able to push out offers to customers and passersby to save on Passbook for later redemption.

The fast food chain said:

During the initial four-week launch, customers who had the Piper app installed were prompted to save an Apple Passbook offer to their device. This offer is also visible and redeemable with Piper's Android app. Participating stores are generating strong response for the advertised offers through both mobile and signage, showing more than 18,000 offer redemptions for the promoted items featured (McChicken sales increased 8 percent and McNuggets increased 7.5 percent from the previous month).

With the success of the trial, McDonald's is looking to expand its coupon efforts. It will also add beacons for customer satisfaction surveys as well as to push out employment offers.

Source: Businesswire

  • McNuggets. The only thing worth eating at McDonald's. Posted from the amazing whatever device I can afford because I'm a broke college kid.
  • Advances in technology have always been exploited by evil doers, alas...
  • Isn't this exactly the type of aggressive-if-not-intrusive advertising people get up in arms about other companies doing? Sent from the iMore App
  • An easier way to get fat and cancer. Sent from the iMore App
  • This is crazy we should be stopping advertising by McDonalds and all junk food providers. I know Americans lives on junk food but come on how is this worthy of being promoted.
  • So we need to sign-in to get basic nutrition info and now we need a new app to find a McDonald's? Can't they update the app to do this? Sent from the iMore App