Meizu dips its toes into the U.S. market with a crowdfunded wireless speaker

Meizu, a name you most likely associate with its Chinese-market Android phones, is looking to dip its toes into the U.S. via an unexpected product: a wireless speaker. However, rather than going with a more traditional launch, Meizu has opted to introduce its "floating" wireless speaker via a crowdfunding effort on Indiegogo.

Called Gravity, the speaker features a design that make it look as if it's floating mid-air. That's due to its position atop a transparent acrylic block. What's even more interesting, however, is the speaker's display, which appears on top of the acrylic prism sitting above the speaker. When not in use, the display simply disappears, making the acrylic transparent once more.

It's definitely an interesting concept, and one that Meizu says will produce solid audio output. For example, the company says it has worked with Swedish acoustics firm Dirac to fine tune the audio output of the speaker.

As far as input chops go, Meizu says the speaker will work over Bluetooth or Wi-Fi, as well as an auxiliary port. The company has also created a Gravity app for both iOS and Android that will interact with the speaker. Meanwhile, with the help of Wi-Fi, the speaker can also work on its own with integrated services like Spotify, SoundCloud, and more.

For more on the Meizu Gravity speaker, you can check out the Indiegogo campaign, where you can back the speaker for $169. And if you're interested in the speaker's design, you can view the video embed below.

Dan Thorp-Lancaster