Yet More Mythical iTablet Rumors: Coming This March!

Marketwatch is citing "checks" and saying that Apple's unannounced, still mythical iTablet will begin production in February, "implying" a launch in March or April. The iTablet and also-unnannounced companion services delivered via iTunes are said to feature:

  • 10.1 inch multi-touch LCD (no OLED)
  • Traditional Apple 30/70 split for print publishers (which is better than Amazon's traditional 50/50)
  • To be sold at an average price of $1,000 at a 22% margin

Price sounds high to us. Apple has had tablet concepts in the vault since before the iPhone but they've never made it past Steve Jobs. He's going to need to see a market for them and a price that delivers that market. Apple is premium, but they've already got the iPod touch at under $500 and the MacBook at over $1000 (both of which provide great balances of portability and functionality). If a place exists for an iTablet, it would seem to be between those two points.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.