Qualcomm should change its licensing before Apple and the industry change Qualcomm
It's easy to understand why Qualcomm would try to gouge every nickel and dime it could from Apple and other wireless device manufacturers. Qualcomm owns the key technologies for CDMA and LTE networking. Despite the usual agreements that come with being included in a standard — that you will charge fair, reasonable, and non-discriminatory licensing fees — short-term abuse can be so lucrative for a company that it oftens fails to consider long-term sustainability and consequences.
Bruce Sewell, Apple's senior vice president and general counsel, speaking to Bloomberg:
Qualcomm doesn't want to be paid for its chips. It wants a cut of the entire price of any device that uses its chip. It's not dissimilar to Apple or Samsung saying: If you use an iPhone or Galaxy S for your business, it won't cost you the price of the phone, it'll cost you a percentage of your business.
Not only is it ridiculous, it's untenable. Were other equally important components of a computing device licensed that way — the camera system, the display technology, the Wi-Fi, Bluetooth, and NFC radios, the location and positional sensors, and the list goes on and on — the amount could theoretically reach 80%, 100%, even 120%.
It makes the kind of sense that doesn't.
Apple feels like it no longer needs to pay the exorbitant "Qualcomm tax". In part, that's because Intel — which bought original iPhone modem-maker, Infineon — can now also supply cellular modems for iPhone and perhaps for other products going forward.
What's more, with the W1 chipset introduced in AirPods and W2 in Watch series 3, Apple is beginning to flex its own wireless muscles. This year, with the A11 Bionic system-on-a-chip in iPhone X and iPhone 8, Apple went from custom central processors to fully custom graphics processors. It's not impossible to imagine the company could go from Wi-Fi and Bluetooth to cellular one day as well.
Qualcomm might be delusional but, if so, it's preventing them from seeing the larger threat.
You're irreplaceable. Right up until you're replaced. My read is that the industry, in general, hasn't been happy with Qualcomm's tactics for a long time. Now it's coming to a head. And Apple is one of the few companies with the resources and sense of right (" 'It's not that we can't pay,' Sewell says. 'It's that we shouldn't have to pay' ") to prosecute this for the long haul. Even as it reduces its dependency on Qualcomm down to nil.
If you had to pay Apple or Samsung $2,500 for your phone because you used it to earn $50,000 at your job, even though you also used other things to earn that money, you'd likely feel the same way.
That's why Qualcomm would do better counting its lucky stars it could gouge for as long as it did, and then quickly finding a more reasonable, less discriminatory, and far more sustainable way to work with Apple and other manufacturers going forward.
Nortel, another networking giant, once had thousands of communications patents as well. Those patents are still around. Nortel is not.
Get more iMore in your inbox!
Our news, reviews, opinions, and easy to follow guides can turn any iPhone owner into an Apple aficionado
Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.
Instead of Qualcomm figuring out how much it’s costs are, forecasting the quantity of sales and determining a price, they’ve decided to take as much as they can get.
Like the idea of $18 or 18%, whichever is greater.
This affects consumers because Apple has, does and will continue to push the entire industry forward.
Apple's greed destroys America!
One of the reasons that smartphone chips are so cheap is because of the current model which was set many years ago so the R&D cost can be recovered from the device. If they had not used this model the smartphone chips would cost a lot more similar to the price that Intel charges for lower and mid range laptop CPU's. And now that the chip prices are low because of that model, apple wants Qualcomm to get a percentage of the chip. QCOM will not be able to sustain the R&D spending required for innovations if that happens. Period!
Apple can destroy Qualcomm by not paying the fair value of the technology that made them rich and that only damages the innovation. The $5-$10 saving that apple makes will surly add to Tim Cook's and executives paycheck and not passed to the consumers. But they sure can destroy an American innovation icon.