Saks Fifth Avenue has found a rather innovative way to celebrate Fashion’s Night Out. Working with Stylelist and designer Gin Lane Media, it has produced an interactive window display using sixty four iPads in one window and nine 27-inch Apple Cinema Displays in the other two windows.
“The iPads are running a native iPad application specifically built for the installation,” said Dan Kenger, Digital Creative Director at Gin Lane Media. “Using a local network, which we setup, we are able to get all the iPads to talk to each other as well as perfect the timing to produce elegant fades and control what device should display what.”
The displays will feature images from Stylelist, tweets from around the world and even customer submitted photographs. If you want a chance to get your tweet or picture up on the display, just tag them with the hashtag #StylelistatSaks.
If anyone gets the chance to wander past the display, let us know what you think!
[The Loop]
