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Sprint and RadioShack pen deal to establish 1,750 co-branded stores

After hearing various rumblings on such an agreement in recent days, it looks like Sprint has struck a deal with RadioShack that would see the carrier expanding into 1,750 RadioShack locations. According to the press release, the deal will "establish co-branded stores that will exclusively sell mobile devices across Sprint's brand portfolio as well as RadioShack products, services and accessories."

From Sprint:

Under the terms of the new agreement, Sprint would effectively operate a store within a RadioShack store, occupying approximately one third of the retail space of each location. Sprint employees will sell mobile devices and plans on all Sprint brands including Boost and Virgin Mobile. The stores will be co-branded with Sprint being the primary brand on storefronts and in marketing materials.

The deal comes in the wake of RadioShack's recent bankruptcy filing, and will allow the brand to live on through the store-in-store agreement. The deal would also more than double Sprint's current brick-and-mortar locations, which currently stand at 1,100.

Source: Sprint

  • Are they still going to ask for your zip code when you buy batteries?
  • No whats worse, after they ask for your zip code for those batteries. I see you live in Timbuktu, we have great coverage there. While I get one our Sprint sale people, to show you the benefit of Sprint, no it wont take long, you "WILL LIKE IT", YOU WILL BUY NOW", But I just needed batteries, "BUY PHONE NOW"!!!!!! Posted via the iMore App for Android
  • This should accelerate the demise of both of these dreadful companies.
  • Radio Shack sure held on longer than I expected. Every time I see one of their stores I've always wondered how they were still in business.
  • How can sprint afford this when they're making billions in losses? Sent from the iMore App
  • Sprint has a sugerdaddy called Softbank that is worth billions and unlike DT actually invests in the company they own. Softbank has so much money it doesn't matter. Posted via the iMore App for Android
  • I don't use either, but I don't want either to fail... Posted via the iMore App for Android
  • Agreed wish them both the best! Maybe sprint will get better and provide some competition someday?!? Sent from the iMore App
  • Well I'm glad that worked out for both parties. Sent from the iMore App
  • Oh God... Talk about the deaf leading the blind...
  • Or the bankrupt leading the non-profitable, depending on how you look at it.
  • Didn't RadioShack just claim bankruptcy? Sent from the iMore App