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Swedish magicians prove the iPad really is magical

Okay, I admit it -- the iPad really is magical. At least it is when it's put into the incredibly talented hands of Charlie Caper and iMore reader Erik Rosales. The performance by Step2 Communication at MIPIM in Cannes, which Erik said required 7 iPads and one of Sweden's best magicians, was on behalf of the Swedish capital of Stockholm.

I can't even imagine how much practice must have gone into making this work. Amazing.

Senior Editor at iMore and a practicing therapist specializing in stress and anxiety. She speaks everywhere from conferences to corporations, co-host of Vector and Isometric podcasts, follow her on Twitter @Georgia_Dow and check out her series at anxiety-videos.com.

16 Comments
  • That was brilliant!!!!!!!
  • Now that is innovative! Simple presentation, but excellent use of the WOW factor.
  • I was actually screaming at my Apple TV in amazement. That was just insane!
  • If you like them, what do you think of this guy! http://www.youtube.com/watch?v=LAhP-yLJJ9s
  • I think iMore just advertising Apple product , it sound like they trying too hard to proof that you need the new ipad, or let's say shoveling down your throat.
    You should be giving tips, advice, new tricks and JB news.
    All what I get in Twitter how good the iPad how awesome the iPad Apple TV is great and other crab.
  • It was a awesome vid... The same could be done with any tab and tons of talent so I don't see how it's iMore advertising apple products... Maybe they love Sweden! Anyway, please leave and take your crabs with u, no one here needs your freaky std.
  • Apple is the Mercedes , Bmw, and lamborghini of the Tablet technology. If anyone is bias against apple because
    the company has a penchant for creating products that are so damn good and the competitors fail to compete, who do you think is at fault for the ipads dominance.
  • @Ash
    Ewwww you get "crabs"....lol Hahahahahaha learn how to write first to at least justify when your comment doesn't make sense.
  • I really don't give a rat ass what u think u fruit Apple fanboy,
    This section is for comments, don't have to be positive all the time.
  • And by the way "LOL" is not English you idiot.
  • mind blown!
  • That was damn good.
  • I heard nothing because I was so mesmerized 0.o
  • That was a sweet video! Brilliant!
  • Its never about the product or the technology - its what your creativity enables you to do with them. These two chaps have proved the point well. An excellent presentation which is informative and fun to watch....what more could we ask for? Great.
  • If Pakistan still had a Great Leader like Jinnah, It's Economic Development would have been close to India but soon after Jinnah passed away, Everything went bad for Pakistan. Only hope for Pakistan is for them to have an able Leader who can seltte disputes in Peace, I would say Imran Khan would make a fine Leader right now but many Pakistani might disagree.