Tablet (read: iPad and Kindle) ownership almost doubled over the holidays
According to Pew Research, tablet ownership among U.S. consumers nearly doubled from 10 percent to 19 percent over the holiday season.
Pew and Venturebeat seem eager to credit the jump almost purely to Amazon Kindle Fire and other, similar low-priced entrants. That's not entirely unfair since, frankly, cheap and good-enough sells. These are also U.S. numbers, which is the only market Amazon is competing in at the moment.
Apple will likely give us iPad 2 holiday numbers during their Q1 2012 conference call tomorrow. Amazon so far has declined to give specific Kindle numbers, and that may not change any time soon.
One thing is for certain -- it may finally be a tablet market, not just an iPad market, and a growing one at that. (And Apple hasn't even release the anticipated iPad 3 yet, so stay tuned.)
Source: Pew Research Center via VentureBeat
Get more iMore in your inbox!
Our news, reviews, opinions, and easy to follow guides can turn any iPhone owner into an Apple aficionado
Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.