A fresh study by Consumer Intelligence Research Partners sows that Walmart sells 11% of all iPads in the U.S. By comparison, Best Buy sells 24%, Apple sells 26%, Amazon sells 8%, and AT&T and Verizon sell 1% each. This data has been gleaned by a survey done in February of anyone who has bought an iPad in the last 90 days.
This is noteworthy because there has been a lot of talk about Apple launching a store within a store initiative at the big box retail chain. This is good news for anyone who lives far away from an Apple store, and will just be plain convenient for those who don't feel like going on a trip. Of course, there are a lot of people who feel this is lowering the classiness of Apple products, but I think most of us can appreciate the convenience of an official Apple outlet in Walmart stores.
Quick show of hands - how many of you have bought an iPad at Walmart? How many of you would put the convenience of doing your Apple business at a Wal-Mart ahead of the polished experience of doing it at a proper Apple store?
Source: BusinessInsider
