Apple rejects PopCap's Unpleasant Horse for mature content
Apple has rejected the first game out of PopCaps' new 4th and Battery studio, Unpleasant Horse, for mature content. It's unclear exactly what content Apple objected to but apparently it involved meat grinders. According to the New York Times:
The company went public with its rejection on Twitter with a tweet that read: “WTF? Apple rejected Unpleasant Horse cuz of ‘mature content?’ We thought horses dying in meat grinders was wholesome family entertainment!” The tweet was later removed. Since then, the studio has taken a more upbeat approach saying it would appeal the ruling and resubmit with a higher rating.
Plants vs. Zombies is currently rated at 9+ and is unliving happily in the App Store. If PopCap resubmits with a higher age rating, is it possible Apple will approve Unpleasant Horse?
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
| Tweet |
|
|
← Previously
Join us for iPad Live! tonight at 9pm EDT!Leave a Reply
Note: Comments must be civil, respectful, and on-topic. If a comment does not add to the conversation, if it contains spam advertising, or inappropriate language or content, it will be removed. Insulting the topic, author, staff, site, network, or other commenters will result in the comment being marked as spam and potential prevent future comments from appearing on the site. Do not post as a business or your comment will likely be confused with spam. Comments containing links may be held for moderation. Relax, enjoy, and share in the discussion.
Peggle has some hidden Easter eggs, but nothing mature...
Jobs doesnt like to see tiny animated horses getting hurt so we all must listen because he knows whats best for you. There was a well known dictator who was like this. Scary.
Why not just approve, notifying the developer that the approval comes contingent on agreement to the changed rating and save the developer from having to resubmit and wait weeks for reapproval?
Because then Apple would be expected to rate EVERY APP SUBMITTED. Heck of a lot easier to let the developer do that and allow Apple to just say Yes or No. Otherwise everyone is going to submit at the least restrictive rating level, which features the widest possible market of consumers, hoping Apple will miss their mature content and let it slip it through.
Bring em on over to Android!
Steve Jobs doesn't decide what gets into the app store, get off your high horse. These apps are reviewed by a bunch of people getting paid to do nothing else. They have a set of guidelines that they follow, and probably have little more say than the shmuck that works in the customer service callcenter or the one asking you "would you like fries with that?" it was too graphic for the age rating, so now it goes on to the next step.
Hmmmm.... I think the real question in my mind is why do people need to entertain themselves by putting a horse through a meat grinder in the first place?
Too little information to go on here. if they were unconditionally rejected because of the content, I would consider that bad, and a wee bit hypocritical in light of the GTAs and similar title already on the App Store. If it was submitted with an inappropriate age rating, EricSchmidt's proposal seems the most appropriate.
Please see my reply to him on why that is a poor route to take.
If they resubmit, then yes, most likely Apple will approve.
Hopefully Unpleasant Horse won't next be rejected for "manure" content.