Sony Xperia Play videos get NSFW on iPhone!

Sony Xperia Play videos get NSFW on iPhone!

Um. Okay. Wow. Sony Ericsson, makers of the Xperia Play (aka PSP Phone) went out and got Kristen Schaal from the Daily Show to go all NSFW on iPhone gaming in a new series of YouTube videos (these can't air on primetime TV, right?). You've got your Killing It, Pwnage, Kittenlicious, Kristennetsirk, and Kristen within Kristen, and no kidding -- there's adult language, sexual situations, violence, and nebulous shots taken at our precious iPhone.

(Interestingly, the videos are actually light on real PSP game play. It would have been nice to see them show off their games vs. Infinity Blade, Real Racing 2, Dead Space, and other top tier iPhone games... Right?)

Check out the videos after the break and let us know what you think, full of win or marketing #fail?

[9to5Mac]

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Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 49 comments. Add yours.

InizialeR says:

Is that voice actor of Bonnie Swanson on Family Guy!? >.>

Freiteez says:

Nope different actress but their voices are similar.

SheiknetChris says:

Bonnie Swanson is voiced by the beautiful Jennifer Tilly. Mmm Jennifer Tilly. GOOD NIGHT!

killingwthasmile says:

She does the voice for Louise on Bob's Burgers which comes on right after Family Guy Sundays on Fox.

Dan says:

No but she Plays Mel in Flight of the Concords.

Steven says:

Sony Xperia I can't wait
My iPhone 4 is going on eBay

cody11777 says:

epic win i mean it epic epicness

Tone says:

Lmao those were funny, phone looks really nice..

InizialeR says:

This is what I call good advertising. Informative and humorous.

iPhoneandAndroid says:

First of all, I thought the commercials were great but could have shown a little bit more of the xperia.
That said, I question how successful the xperia play will actually be. I mean, are they really going to reach the critical mass that they need to continue getting developer support? People no longer want to pay $40 dollars per game and even $10 is a tough sell. Take the fact that they won't have a whole lot of people coupled with the fact that they can't charge that much for games and you have a really tough situation for developers.
I also question how much people want full games on their phone. The number one app on the apple market is Angry Birds Rio (and other angry birds games have been in the top forever), this suggests to me that people don't want these games that have the most amazing graphics in a phone that you have to sit down with for twenty minutes at a time to play. Games like Sacred Odyssey (great game by the way) just aren't as popular. Mobile gaming is changing and I don't think that they are going in the right direction.

joe says:

I was thinking the same thing. If I were to guess, the PSP games will be released to PSP systems, and Xperia in whatever the PSP online store is, while Android devs will just keep doing what they are doing in the Android store. I see this device more as a niche device, then something that will change the market.

iDavey says:

Well they stated these games won't be Xperia Play only. The PlayStation app will be multiple device as long as it meets requirements...which shouldn't be that hard seeing as the Play only has a 1Ghz processor and 512RAM. Thats basically every phone on market now.

OrionAntares#CB says:

You're confusing games that take years of development not just in programming but also in story and music composition with What amount to Flash games. Just felt that was worth pointing out.

iPhoneandAndroid says:

That's exactly my point, people don't care. People don't want to pay $20 for a game that takes years to make. They would rather pay a dollar and get angry birds.

parabel says:

Haha, very weird but funny ads. Although I don't think they're too over the top for TV, but maybe I have different standards. (Couldn't find any "sexual situations", or does a remark about boobs already count?!)

NinjaBreadMan says:

See that mother$&@!*%s that's how you advertise $#!+.

mbp1915 says:

what a great way to type the word $#!+.......

Pimp Lucious says:

Great ads. Lets be honest, gaming that is restricted to touchscreen controls is severely lacking and honestly only good for got a few minutes to kill type of gaming. Controls are needed for a true handheld gaming experience.

Tom says:

the funniest part is the #fail at the end of the post ;) .. the ads are great. I am actually thinking about get this phone.. iPhone is getting kinda boring now.

SteveW928 says:

Sony marketing is pretty much adrift at sea. If it wasn't for the PS3 keeping the Sony ship from sinking, I'm not sure where the company would be. Fortunately for them, the PS3 is so good it succeeds despite their lousy marketing.

Leanna Lofte says:

lmao. I thought they were pretty funny.

cbm says:

I would love to see The Daily Show's Senior Women's Correspondent debate the merits of various phones with the Daily Show's Resident Expert.

(Copy of) Dev says:

Not bad at all...funny, emphasizing the strength of their product without taking cheap shots. It remains to be seen if there is a large enough appetite for hardware midway between a DS and an iPhone, but I like that they are trying something different.
They suffer from overbranding, though. Do they have to say "Sony Ericsson Xperia Play" every single time? You are going after hard core gamers, for pete's sake. Keep it short and sweet.

chris.lenderman says:

They can always shorten it by using an acronym...The "SEX-Play".
Kind of reminds me when Seattle introduced their "South Lake Union Trolley" and the masses began referring to it by its shortened acronym.

(Copy of) Dev says:

I can't believe I did not think of that nickname.
Then again, I'm married :)

chris.lenderman says:

Apparently my post is being censored by TiPb...in case anyone was wondering what the acronym for Sony Ericsson Xperia is...it is another word for "gender" or "coitus"....S E X.

OMFGitsJUSTIN says:

Full of marketing win. I think these were very humorous.

DRHughes says:

iPhone still wins! Has the better fan base, sex appeal, and those commercials! :D

smack518 says:

I have no interest in the phone, but it is brilliant marketing. Really enjoyed the ads.

SheiknetChris says:

Why can't somebody come up with a good game controller simply using the Bluetooth keyboard protocols already baked into iOS?
So it may not have analog sticks, but would be better than nothing.

mbp1915 says:

I was thinking the same thing........ Design an iPhone case with a slide out Bluetooth game pad....... A bit like those iPhone cases with slide out Bluetooth keyboard........

eric6052 says:

I think the problem lies with the game design. Since none of the games were designed with physical controls in mind they wouldn't work without a complete rebuild.

(Copy of) Dev says:

It is a chicken-or-the-egg problem:
1) As a software developer, given the choice between targeting a game at 50,000 people with a BT controller or the 50,000,000 people with standard iOS devices, I am picking vanilla controls every time. If I support both control schemsese optionally, I am taking on more work, and possibly compromising the playability of both. I had better forecast significantly more sales to justify those risks. And I can't gauge that because nobody has made such a controller, so I have no idea how it would work, or how many people would buy it.
2) As a hardware maker, I am not going to put in design and fab effort unless I estimate lots of people would buy it. Without developers committed to it, there would be no games, and hence no sales. Even if I get devs on board, Apple still has approval, and even after approval, step in and kill my product overnight by announcing their own. Without both devs and Apple's blessing, it is not worth the risk.
3) As a customer, I am not going to buy a peripheral that a) is likely has big as my iPhone itself, b) a huge battery drain unless there are some damn good games for it, and ONLY for it.
3) will not happen without first 1) and 2), both of which of course can not happen without the other two committing first.
Apple can break this cycle of dependencies easily, but I just can't see a third party making a credible entry.

Reiner says:

on the first movie in the xperia closeup the mocked in screen is not in sync with the device movement when she picks it up .... BIG FAIL

Dood says:

Haha what are you, 12 years old?

iphonemilk says:

you forgot to mention all the great games android DOESN'T have, like Battleheart... World of Goo.. etc etc.

masterbatorium says:

Had to watch each one. and I have no interest in the product. Well done.

eric6052 says:

I thought the commercials were pretty funny and really did show off the bipolar nature of the phone. Their loins about touch only controls is spot on as well and thats true about iPhone,iPad or Android devices.

TheFlash98 says:

Those commercials are pretty good

yankle says:

those commercials are frakin daBOMB!!!! so funny

Dantv says:

Sony is not capable of innovating so they are left immitating! I will stick with the iPhone!!!

Edwardo says:

That's the chick that played in Dinner For Schmucks. She played Paul Rudd's secretary.

KC says:

Sorry, these were - what's another word for Fail...that word doesn't do these vids justice...

bennish says:

um, how... how are these nsfw? I must be missing something.

joseph111 says:

bwhaha i thought that they were funny, but sticking to my iphone 4. doesn't mean that i dont appreciate funny s h i t :p

NickF227 says:

GLad that most of you guys can admit the awesome, kinda sad the article author has to whine and can't admit the awesome.