Apple rejects PopCap's Unpleasant Horse for mature content

Apple has rejected the first game out of PopCaps' new 4th and Battery studio, Unpleasant Horse, for mature content. It's unclear exactly what content Apple objected to but apparently it involved meat grinders. According to the New York Times:

The company went public with its rejection on Twitter with a tweet that read: “WTF? Apple rejected Unpleasant Horse cuz of ‘mature content?’ We thought horses dying in meat grinders was wholesome family entertainment!” The tweet was later removed. Since then, the studio has taken a more upbeat approach saying it would appeal the ruling and resubmit with a higher rating.

Plants vs. Zombies is currently rated at 9+ and is unliving happily in the App Store. If PopCap resubmits with a higher age rating, is it possible Apple will approve Unpleasant Horse?

[NYT via TUAW]

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.