New iPod touch Commercial... Again Focuses on Gaming

Apple really, really thinks the iPod touch is the funnest ever, and just so they're sure we know it as well, they've released a second 2nd gen iPod touch gaming music video TV commercial.

TUAW's commenters pointed out Apple has even gone to the trouble of setting up a special App Store gaming page just for the games shown in the Franz Ferdinand covered commercial.

Will these commercials help sell iPod's to more gamers? Take a bite out of the upcoming Nintendo DSi pie? Or, like with the iPhone, is focusing on apps taking away from the core purpose of the devices (media + internet)?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.