TAG Heuer working on luxury smartwatch

Thought that the speculated $1,200 price tag for 18-karat gold Apple Watch Edition is pricey? Think again. Luxury Swss watch-maker TAG Heuer, part of the LVMH lifestyle brand umbrella, has confirmed plans that it will enter the smartwatch market after Apple's announcement of the Apple Watch, though details were not given as to what platforms the forthcoming TAG Heuer smartwatch would work with.

"We want to launch a smartwatch at TAG Heuer, but it must not copy the Apple Watch," Tag Heuer's Jean-Calud Biver said, noting that we will see Swiss smartwatches displayed at the Basel watch show.

Apple does have some connections to TAG Heuer as the former had recruited the latter's VP of sales David Pruniaux prior to the launch of the Apple Watch.

We'll have to see how the TAG Heuer smartwatch will be designed and what price point it will hit when it debuts.

Are you excited to see a traditional watch-maker enter the smartwatch market?

Source: Reuters