During its Spring Forward event, Apple showed off the first commercial for the Apple Watch, and it's now available to watch online.

The minute-long commercial shows off a number of apps running on the watch's face as it switches between a myriad of different design and band combinations.

Apple revealed today that pre-orders for the Apple Watch will start on April 10, with the official shipping date set for April 24. Prices for the watch will start at $349 for the Sport version, and run all the way up to $17,000 for the highest-end configuration of the Watch Edition. Of course, that means there's plenty of customization options available, so be sure to take a gander our detailed rundown on the cost of each configuration.

Source: Apple