Are fullscreen, auto-playing iAds on the way?

Apple might be preparing to offer new fullscreen, video iAds that play automatically. Described as TV commercial-like "interstitials," the ads would interrupt whatever a user was doing in an app at the time. Given Apple's emphasis on user experience, it's more likely that the ads will appear after something is completed in an app, for instance when a user reaches the end of a level in a game. Apple has had trouble attracting advertisers to its iAd program, and these new ads may be an effort to grab their attention, according to Ad Age:

The in-app video ads may be a way for Apple to rekindle advertisers' interests in its fancy-but-flawed iAds. The ad product line was unveiled in 2010 with all the pomp and circumstance of a new iPhone, but they've struggled to gain traction in the market.

What do you think of the possibility of fullscreen iAds? Sound off below in the comments.

Source: Ad Age

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.