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The first Animoji music video is here

Animoji use the TrueDepth camera and ARKit frameworks on iPhone X to match your facial movements and expressions to adorable, animated emoji. It's meant to be used to send fun, engaging messages to the people that matter most to you. Of course, it took the internet only half a second to use them for karaoke. And only half a second more to escalate to full-blown music videos.

I asked Dave Wiskus of Airplane Mode, the perpetrator of the Animoji music video, to share his thoughts on the medium:

The song is about not taking yourself too seriously and just allowing yourself to have fun even if you look like an idiot in the process. Animoji seems to capture that same spirit. So we kinda had to.

Fair.

Check out the video and let me know what you think — does Animoji have staying power?

Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

4 Comments
  • I think Apple shot the Moon with Animoji.
  • Is Animoji silly? Maybe. But I could *not* stop smiling watching the video. :-)
  • Silly or not, if it's popular then Apple did something right :)
  • If only I was a 12 year old girl so that I could enjoy this!!!