Pandora planning a day pass feature for ad-free listening without a subscription

The day pass will take the form of a limited, non-recurring subscription to Pandora One. The plan currently involves a 24-hour pass for 99 cents, though Pandora will be testing that price, and could even implement a multi-day pass. The company confirmed plans to offer day passes in a statement to Gigaom:

"Pandora is committed to delivering an effortless, personalized experience and we recognize some consumers may want an ad-free experience but don't necessarily want to commit to a subscription. This offering will allow consumers to choose and explore what is right for them or suits a particular event or experience. Pricing and exact timing are yet to be determined but we expect it to be available later this year."

There is currently no timeline for the rollout of the day pass feature. In addition to ad-free listening, Pandora One also offers higher-quality music playback, as well as more skips per day than the ad-supported service.

Source: Gigaom

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

  • I'm with Apple on this, the reason streaming is killing music production is this very thing. The "free" tier, (of whatever description). While I can't say the same of movies or TV shows (AT ALL!), the prices for digital music today are very reasonable, even downright cheap. People should not expect to get a stream of free music, even with adverts inserted. It devalues the music and destroys the industry whose product you are trying to enjoy in the first place. The kind of people that like these sorts of services are the same people that listen to AM radio and have no real affinity for music in the first place. I say let grandpa and all the young Miley fans stick to the radio, and then let those of us that enjoy real music pay for it in a reasonable way.
  • I agree with some of what you say, but I don't listen to AM radio, I also want to pay for music, but not one at a time, I have no desire to own the music I listen to. But will pay for a subscription. I loved Zune music pass, and I liked Google play. I don't like spotify or others such as that because I can't listen to that music in the native music app. I sometimes am tired of my music and turn to Pandora for a refresh and music discovery. I do mind the ads, but haven't yet paid for a subs, and don't think I will. Sent from the iMore App
  • I use Spotify pay version and I am very happy with it. I don't like ads so I pay for my subscriptions. If I had to pay per song or CD that I listen to I would be drawn to the free streaming services. So in a way I think that subscription music services are saving music in the digital age. I have not downloaded any music illegally since I got Spotify. But, on the other hand that if I didn't have Spotify for 9.99 a month I would be more likely to download music. Artist can complain all they want but be it free supported by ads or paid subscription service this is saving their profits. Sent from the iMore App
  • Since Spotify I don't even bother installing Pandora. I also discovered some great artist due to the discovery tab. I also purchase albums after I get a good listening now.