Spotify set to continue push into video with original shows

Breaking further from its musical roots, Spotify is planning to venture deeper into video with a slate of original shows. Spotify already serves up some video content with short clips from the likes of Comedy Central, Adult Swim and NBC. However, this would mark the company's first push into original content.

Bloomberg reports:

Spotify will unveil plans for its first slate of original shows Monday, a year after adding clips from the BBC and Comedy Central. Episodes of every program, which range from a few minutes to 15 minutes, will be available to free and paid Spotify users in the U.S., U.K., Germany and Sweden.

According to Bloomberg, Spotify has already begun work on a total of 12 shows, the first two of which will be decidedly music-centric. For example, one title called "Landmark" will focus on significant moments in music history. Another, titled "Rush Hour," is a Russell Simmons-backed project in which two hip-hop artists must collaborate on a song and then perform it in front of a crowd.

Dan Thorp-Lancaster