According to a couple of mobile industry executives, Adidas has pulled out of their $10 million deal with Apple to provide ads from the shoemaker under Apple's iAd mobile advertising platform. This comes after Chanel, one of the companies included as a partner in the initial iAd launch, cancelled their own campaign. From Business Insider:
Adidas supposedly pulled its $10+ million ad campaign from the iAd program because Apple CEO Steve Jobs was being too much of a control freak. According to one industry exec, Adidas decided to cancel its iAds after Apple rejected its creative concept for the third time.
To top it off, while iAds has grabbed a lot of marketshare away from Google and Microsoft, some don't believe the economics surrounding the validity of the iAd platform will ultimately pay off for Apple or its partners in the long run (or developers according to Crossforward).
How do you feel about iAds and the way Apple is treading in these new waters? Let us know in the comments below!