Martin Fichter, the acting president of HTC America has been talking at the Mobile Future Forward conference in Seattle. He claims that college kids no longer find the iPhone to be cool. The information that he shares is not exactly based on hard facts; he talked with a few of the kids on his daughter’s floor and came to this rather strange conclusion!
“Apple is innovating. Samsung is innovating. We are innovating. Everybody is innovating. And everybody is doing different things for the end consumers. I brought my daughter back to college — she’s down in Portland at Reed — and I talked to a few of the kids on her floor. And none of them has an iPhone because they told me: ‘My dad has an iPhone.’ There’s an interesting thing that’s going on in the market. The iPhone becomes a little less cool than it was. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacture’s devices. If you look at a college campus, Mac Book Airs are cool. iPhones are not that cool anymore. We here are using iPhones, but our kids don’t find them that cool anymore.”
I discussed this at length with my 12 year old daughter this morning and she sort of agreed with the points being made. Blackberry appears to be the chosen platform at her school although she did say that iPhones were still very highly desired. The cost and delicate nature of an iPhone does appear to deter many parents from providing them to their kids!
What do you think? Is the iPhone losing the coolness factor with the younger generation?