Tablet (read: iPad and Kindle) ownership almost doubled over the holidays

Tablet (read: iPad and Kindle) ownership almost doubled over the holidays

According to Pew Research, tablet ownership among U.S. consumers nearly doubled from 10 percent to 19 percent over the holiday season.

The Pew project conducted three surveys, one in mid-December and two at the beginning of 2012. The results show a marked increase in ownership of tablets, e-readers, and the hybrids that exist somewhere between those two categories.

Pew and Venturebeat seem eager to credit the jump almost purely to Amazon Kindle Fire and other, similar low-priced entrants. That's not entirely unfair since, frankly, cheap and good-enough sells. These are also U.S. numbers, which is the only market Amazon is competing in at the moment.

Apple will likely give us iPad 2 holiday numbers during their Q1 2012 conference call tomorrow. Amazon so far has declined to give specific Kindle numbers, and that may not change any time soon.

One thing is for certain -- it may finally be a tablet market, not just an iPad market, and a growing one at that. (And Apple hasn't even release the anticipated iPad 3 yet, so stay tuned.)

Source: Pew Research Center via VentureBeat

Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!

Andrew Wray

Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.

More Posts



← Previously

One day before Apple results, analysts try and peg iBooks textbook sales at 350,000 in 3 days

Next up →

Poll: iPad 2 jailbreak

Reader comments

Tablet (read: iPad and Kindle) ownership almost doubled over the holidays


I know this is an Apple blog and all, but is it really necessary to bash the competition in every other post on this site? I know you like to deride the Kindle Fire as "cheap and good enough", but for those who have actually used one it provides a great experience and robust ecosystem at a good value.. just because it isnt astronomically overpriced like the iPad doesnt make it a "cheap" product.

I'm no longer certain the place you are getting your info, however good topic. I must spend some time studying more or understanding more. Thank you for fantastic information I was in search of this information for my mission.