Apple airs the new iPad commercial

Apple airs the new iPad commercial

Apple showed off the new iPad commercial during their event today and now they've placed it online both on their website and on YouTube (which is much more easily embeddable here.) It includes elements of Apple's iPad 2 commercials past, namely the idea that technology should disappear, but also elements of Apple's iPhone 4 commercials which focused on the Retina display.

When a screen becomes this good. Colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good. It's simply you and the things you care about. The stunning Retina display. On the new iPad.

New apps like iPhoto also get shown off, along with iBooks and iTunes movies, and a painting app.

Very solid,

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple airs the new iPad commercial


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