Ingenious Bluetooth password management comes to iPhone via Ford Keyfree

Ford-keyfree-could-be-a-password-solution-apple-should-implement

Ford has created a password management app for iPhone that implements Bluetooth technology to wirelessly manage passwords, and automatically log you in when within range of your computer.

Ford and many other car manufacturers have long used NFC technology to allow drivers to get into their cars without having to bother with a key. Ford is now bringing a simliar technology to mobile devices and computer browsers with their Ford Keyfree system. We're not exactly sure how this promotes their keyless car entry but it's definitely ingenious.

Ford Keyfree will function as a Chrome browser extension that will save your Facebook, Google, and Twitter passwords. When you're within range of your computer with an approved smartphone like the iPhone, it will unlock all your sites and auto-fill passwords. This means no more manually entering passwords.

Of course there are apps that store passwords and create generated ones like DataVault and 1Password but Keysfree seems to take it one step further. You won't actually have to enter any information. If your iPhone is within range of your computer and you've got the extension installed, you can just navigate wherever you'd like to go and you'll be signed in and ready to work. Your iPhone will server as the unique ID since Bluetooth technology can offer individual identifiers on a per-device basis.

This has to make many wonder what Ford could possibly be planning to do with this technology when it comes to computers and automotive. It'd be silly for this not to have something to do with any of their main product line at some point in time.

For now the app is only available in France but you can check out the demo video below to see how the system actually works.

Source: Co.Design

Allyson Kazmucha

Help and how to editor for iMore. I can take apart an iPhone in less than 6 minutes. I also like coffee and Harry Potter more than anyone really should.

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Ingenious Bluetooth password management comes to iPhone via Ford Keyfree

11 Comments

Re: "This has to make many wonder what Ford could possibly be planning to do with this technology when it comes to computers and automotive."
Ford could dump their (apparently terrible) SYNC system eventually. Reuters reported yesterday that Ford cars' JD Power customer satisfaction rating slipped from 23rd last year to 27th this year. Mostly because of the hard-to-use on-board computing systems' GUI. (Which, by the way, runs on Microsoft Windows Embedded Automotive OS. Surprise!)
So what would Ford replace SYNC with? How about 'Eyes Free', as Apple calls it. Push a button on the steering wheel and talk to Siri. GM is planning to use Eyes Free technology in the Chevy Sonic and 2013 Spark. I've seen photos of an Eyes Free button on a BMW steering wheel, so presumably other manufacturers are planning to roll it out.
Apple just announced Passbook mobile contactless ID / ticketing for iOS 6. Put the Eyes Free / Siri together with Passbook and you might see where automotive embedded computing is headed.

The reason sync is getting bad reviews is cause bunch of oldies who don't even know how to turn Bluetooth on/off on their phone.
Sync specially with the MyFordTouch system is the best hands free system in a vehicle. I use it daily and it is a lot more reliable than Siri. Ford will never replace their system with Siri that doesn't even work half the time.

This is just the begining. Ford will (soon) allow you to program your cars key into your iPhone to be able to unlock your car when you approach your vehicle :)

Ford? Motor company?
Well soon instead of needing a key fob with the NFC you could just have your phone. I think it's GM that is advertising they have an app that unlocks and starts the car remotely.
Pretty cool stuff.

Doesn't Chrome, Firefox and even the dreaded IE already remember your passwords for you, without the need of Bluetooth, an iPhone or anything?
Rhetorical question.. I know FF does this, it's how I logged in to tiPb

I like this idea a lot.
Yes, all browsers and programs on your computer can auto save passwords, but how many are secure from other people actually opening the browser and looking at your personal information. None.
If this works like I hope, you will never have to save a password on your PC again and only keep them securely on your iPhone; until within range of your PC. Now, that is of course if you can keep your iPhone from other people. There are many ways to keep your passwords and usernames safe, of course, especially if Jailbroken.
And how come other countries get it before us? Lol Did Ford France create this awesome tech. Kudos to them, if so.

This is a great application - and it could be that some smart engineer at Ford designed it just because they could. However, the genius bit is how this works as a brand tool. In Europe (at least), Ford is seen as mid-tier. It doesn't have much brand cool in the way that Merc, BMW etc. do and yet their product is generally good value for money. So they need to find ways to create a brand relationship with the high-disposable-income crowd - which is pretty much the iPhone crowd :-)
So I think in terms of moving their brand into the right space this is ideal - it has to be something special, and it is. It gets people doing something cool that connects to what they could do with the Car, comfortable with their relationship with Ford...and BAM...we've got ourselves the potential for a purchasing decision through that link.

I agree, however after driving my mom's car which has keyless entry/push button start, I have to admit that it is quite awesome! Now to get the app made for opening home doors without expensive equipment.

or you could just use autofill and keychain which is built in and doesn't need apps and plugins to be installed