Sprint reports Q4 2012 results, 2.2 million iPhones sold

Sprint reports Q4 2012 results, 2.2 million iPhones sold

Sprint has announced their Q4 2012 financial results, and along with net operating revenue of $35.3 billion, including $21.7 billion from wireless, with an annual operating loss of 1.8 billion. Sprint sold 2.2 million iPhones, 38% of which went to new customers. No Q4 smartphone total was given, but Sprint also reported their 2012 full year results, which included approximately 20 million smartphones sold, more than 6.6 million of which were iPhones, 40% of which went to new customers. No iPad numbers were broken out. According to Sprint CEO Dan Hesse:

Sprint’s strong performance was fueled by record wireless service revenue on the Sprint platform due to year-over-year postpaid ARPU growth and Sprint platform net additions. As a result, quarterly Adjusted OIBDA* performance improved year-over-year in spite of significant cost increases related to Network Vision and the iPhone, both of which are key investments for our business that we expect will improve the customer experience and lead to growth in the years ahead.

Once again, the story this year is pretty much the same as last year. After failing to retain, much less grow, their customer base with a series of non-Apple hero phones, they had to pay through the nose to get the iPhone on their network. And, after a similar failure with WiMax, they're now spending a fortune to roll out LTE.

Both were costly, and both will take years to recover from, but not having an LTE iPhone 5 on their network would likely have been far, far worse.

It'll be interesting to see what happens when and if T-Mobile, the last major non-iPhone, non-LTE carrier in the U.S. starts getting up to speed.

Source: Sprint

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Sprint reports Q4 2012 results, 2.2 million iPhones sold


Got LTE at the end of last year. It's great. You'll love it once you get it. Unlimited LTE opens up the possibilities.

It seems Sprint is losing customers faster than my data speeds with their service. Is the customer loss unlimited as well? Sigh.

I believe the bulk of their customer loss is do to them trying to get people off nextel. I read that for pre and post paid subscribers on sprint not nextel they had a net gain of customers.

I just want to see LTE in my part of NC. They said late last year, Hickory-Morganton area would have it, but the fact that large areas don't have it yet worries me...