How to price your apps, sell them, and earn a living

How to price your apps, sell them, and earn a living

Former developer tools evangelist at Apple, Michael Jurewitz has been going flat out on the writing circuit this past week, topped off by a an insane final lap consisting of a 5-part series on understanding App Store pricing.

Pricing your app is probably one of the most difficult things you will ever do. It often feels like a shot in the dark at best and a wild-guessing game at worst. It's important to remember that there are a few things you can do ahead of time, and some very interesting things you can do later, to understand how successfully you may have priced your application.

Here's the breakdown, and the links to each part:

Part 1 looks at the phenomena of falling prices, or "racing to the bottom", and graphs the differences between top and median selling and grossing apps.

Part2 looks at the difference between top selling and top grossing apps, and which types of apps actually make money.

Part 3 looks at elasticities, demand curves, revenue maximizations, and the realizations that App Store business really is a business.

Part 4 looks at how all of the above should be factored into determining what price can be charged for any given app.

Part 5 is where Jury puts his own apps where his mouth is, showing how all this thinking was applied to Black Pixel's Kaleidoscope 2, and what the results have been to date.

Read 'em all, and thanks to Jury for sharing his insights, and driving all this across the line. Very nearly at Mach 1.

Source: Jury

Have something to say about this story? Leave a comment! Need help with something else? Ask in our forums!

Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

More Posts



← Previously

Deal of the Day: 25% off Seidio OBEX Waterproof Case for iPhone 5

Next up →

Tim Cook announces changes to Apple's Chinese warranty policy

Reader comments

How to price your apps, sell them, and earn a living


I think many people could benefit from reading this because people tend to overprice their apps way more than they should which hurts sales. Time spent doesn't always justify a high price, quality does.

The problem is the iTunes Store. The new design is hurting developers from being seen. I don't know when it changed to the current mess it is, possibly iOS 6; however, I know it was normal in iOS 4-5. Bring it back!

I'm not a fan of the new iTunes Store either. I still don't understand why they took something that worked well and made it work less well.

Just stumbled on this article. Very useful information about how to price your apps, sell them, and earn a living.

We've just released our own service for app developers and marketers too, it's, maybe you could do a blog about us and spread the word?