Apple acquires location data company Locationary

Apple acquires location data company Locationary

Apple has acquired location data company Locationary, which provides data on local businesses around the world. Not just an acqui-hire, Locationary's technology will also be used by Apple in an effort to improve Apple's mapping efforts. Locationary uses crowdsourced data to continually update and maintain an accurate database of information about businesses, which Apple would find incredibly useful, says All Things D

Not only does Locationary ensure that business listing data is positionally accurate (i.e., the restaurant I searched for is where Apple said it would be), it ensures that it is temporally accurate as well (i.e., the restaurant I searched for is still open for business and not closed for renovation or shuttered entirely).

A lack of data for points of interest, especially of businesses, was one of the many criticisms of Apple Maps when it launched last fall. Locationary's team and technology should not only help Apple correct errors or fill in blanks, but help them do so quickly, and make any future changes rapidly as well. People use Maps, along with apps connected it, to find new and interesting places around them, like a new restaurant that they've been wanting to try. Having up-to-date, accurate information is essential for the Maps' long-term prospects, and Apple seems to be doing everything they can to not only improve what they already have, but to make sure that what they add is accurate as well.

How are Apple Maps working for you these days?

Source: All Things D

Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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Reader comments

Apple acquires location data company Locationary

7 Comments

Terrible, it is really lacking compared to google maps, i cant see it ever been equal, pity the UI is really nice. Location dublin Ireland

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The only way Apple can ever come close to having all the POIs that are in Google Maps would be to have Google search as part of Apple's maps. No amount of "other" data is going to be Google. It just won't be the same, ever. I don't think they can really even come close.

The UI and actual navigation is very nice though.

Excellent in the New York areas I live in & drive around for work in (NYC/Queens/Brooklyn/Long Island). Gets used everyday, several times, for stops at customers houses/apartments & commercial buildings. Obviously I can't speak for everyone's usage & definitaly can't speak for the clowns on the other side of the pond (who seem to complain about Apple products/services quite a bit....yet still keep buying & using them), but I have very few complaints.

Like CORYK333, I cannot speak for others but in OH, KY, IL and IN regions where I use maps a lot and in places like AZ, CA, PA, FL and NJ where I traveled recently, I have had no problems.

I use only Apple Maps along with Yelp for POIs and this combination works very well for me. I have not used Google maps since the introduction of Apple Maps and have not missed it all. Cant wait for the desktop version in Mavericks to stop using Google maps completely.