Shoppers still more likely to buy on iOS than Android, 5x as much over Christmas!

Online shoppers prefer using iOS over Android for their online shopping

People in the U.S. were more likely to use an iPhone or iPad over an Android phone or tablet to shop online this holiday season . While the majority of online shopping took place on traditional computers, 48% of shopping traffic came from mobile devices, up 28.3% from last year. When it came to actual sales, more people chose iPhones and iPads, rather than Android devices, to make their purchases, according to a new report from IBM:

As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.

IBM also found that while smartphones were more popular when it came to finding gifts, more people bought things using tablets. Smartphones we're responsible for 28.5% of shopping traffic compared to 18.1% for tablets, but tablets saw 19.4% of sales, with smartphones accounting for just 9.3%. Tablet users also spent a bit more, with each tablet order averaging about $95.61 per order, compared to $85.11 per order for smartphone users.

Did you do your holiday shopping with your iPhone or iPad this year? Let us know in the comments.

Source: IBM

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

Shoppers still more likely to buy on iOS than Android, 5x as much over Christmas!


Amazon and eBay have much better user experience on iOS. On android the apps looked fragmented

Sent from the iMore App

Wrong. Amazon app on android is quite nice. I used it for the majority of my shopping since I had barcode scans as a list.

Can't speak for eBay though.

I didn't see this in the article, but I'd be curious if this included app usage. As in going to Amazon in Safari vs the app. I almost never do it on a browser, always the respective app.

I'm trying to remember but I think every gift I bought online I did it on my iPhone or iPad if I was at home.

If you are going by purchases bought through Safari, your numbers are horribly skewed. Unless they can track through some device number that it is an iOS device, your numbers are bad. I use an iOS device to shop, but I use Chrome.

I'm not surprise by this report. I believe each device attracts a different type of user. I think the iOS user seek for conveyance and quality experience. Which also result in spending money.

Sent from the iMore App

Such a blanket statement with such a limited set of data. The data isn't wrong, that's not my point, but your title is misleading.

As mentioned in another comment, are apps reported? If so, Amazon? Walmart?