In the first commercial, named "Secret Switch", Luke Wilson is at a dinner party and he secretly switches the attendee's AT&T smartphones for Verizon devices. Once they realize they've been bamboozled by tricky Luke and are using "dumb phones" all hell seems to break lose. Notice the Motorola Droid highlighted when they mention "dumb phones"?
There's no mention of the iPhone specifically (Apple doesn't share screen time), but one diner does complain that all her apps are gone...
The other commercial is titled "Share AT&T" and this time Luke concentrates on educating the viewers about how AT&T provides a better overall 3G experience than Verizon. Some of the key points he touches on are the faster speeds for downloading songs and videos, and the ability to talk and surf at the same time, etc...
Check out the videos after the break, and let us know what you think about them!
VoIP over 3G apps for iPhone are now beginning to show up in the iTunes App Store.
After AT&T said they would allow VoIP over 3G, all that remained was for Apple to follow through with an amended SDK, and that happened with iPhone 3.2 SDK for iPad.
Hot on the heels of Apple's explosive Q1 2010 results come AT&T's Q4 2009 financials, and once again the iPhone helped its exclusive US carrier paint a rosy picture that includes 3.1 million new activations.
AT&T's fourth-quarter integrated-device growth included 3.1 million iPhone activations, the second highest quarterly total to date, with more than a third of the activations for customers who were new to AT&T. The average ARPU for integrated devices on AT&T's network continues to be 1.8 times that of the company's nonintegrated-device base.
ARPU (average revenue per user), as Dieter keeps telling us, is the magic number for AT&T, and despite complaints about service in cities like New York and San Francisco, iPhone users continue to use -- and pay for -- a lot of data.
Yesterday we were flooded with Apple's iPad news so today we have a special edition of From the Forums that is jam packed with good discussions about the iPad. To get in on the action all you need to do is register, it's free and will only take a moment of your time!
With the iPad, Apple introduced its fourth business, TiPb welcomed its newest, biggest sibling to the iPhone family, and we worked our apps off to cover it right. To make sure you didn't miss anything in the deluges of news, views, and posts, here's a handy reference to the story so far:
When Steve Jobs whipped out the iPad, the first thing I did was do a double-take on the screen's 4:3 aspect ratio. At 1024x763 it's what I used to have on my 2005 Windows XP CRT screen. It's wide. It's iPod "phatty" nano G3 [Wikipedia link] wide and that design only lasted 1 generation before Apple back-peddled to the long and slim. Apple used to default to 16:10, and the new iMac is 16:9, which is modern HDTV aspect ratio. (The iPhone and iPod touch are 3x2)