iTunes song previews doubling to 60 seconds?

At their annual special music event tomorrow, could Steve Jobs announce that Apple's iTunes song previews are doubling to 60 seconds? That's what CNET is hearing rumored:

Currently, iTunes offers 30-second snippets of songs, a feature designed to give users a taste of the music to help them decide whether they like it enough to buy. Some users have long complained that half a minute isn't enough time to really hear a song.

30 seconds has sometimes been enough for me, sometimes not. It depends on which 30 seconds they preview. The first 30 seconds of long, building instrumental intro to a rock song usually doesn't provide any context for the song itself. Part of the chorus with enough overlap on one side or another and I'm good.

Given the plethora of other announcements we expect, iPod touch 4, iPod nano 6, iOS 4.1, maybe Apple TV/iTV, etc. how important is this one to you?


Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.