iPhone passes Blackberry in worldwide phone shipments

Apple shipped 20% more iPhones than RIM shipped Blackberrys during Q3 2010, according to Strategy Analytics. PC World got a look at the report and says:
With the shipments, Apple grabbed a 15.4 percent share of the market during the period, while RIM finished well behind with a 12.3 percent share. Top dog in the kennel, though, remains Nokia with 26.5 percent of the worldwide market.
With Apple adding global distribution channels all of the time, not mention the increased chances we might see a Verizon iPhone next year, could we soon be looking at even better numbers coming out of Cupertino? Could they ever overtake Nokia, the current top-dog in the mobile space?
[Strategy Analytics via PC World]
by Andrew Wray
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I still find analyst reports, not to mention phone vs. phone marketshare reports nebulous at best. If we look at this purely as manufacturer (Apple) vs. manufacturer (RIM), I'm still not sure what ultimate meaning that holds for consumers.
RIM is strong in North America, Nokia globally. It's nice to see Apple selling a lot of iPhones, but otherwise...?
(At least it's better than iPhone vs. "Android", as Moto, Sammy, et. all get represented here).
It's impossible to beat Nokia with the iPhone pricing. Of course it's a better phone, but not everyone has money to buy it, especially in "third world" countries, like Brazil (where I live). With taxes, the 16gb iPhone 4 here costs something around 1200 US dollars, while some Nokia phones cost 220 US dollars. Besides that, the earnings of the mass population here is ridiculous. They would have to save money for two years to get an iPhone. Summing up, iPhone would have to be much cheaper to beat Nokia.
@ Daniel - "It’s impossible to beat Nokia with the iPhone pricing."
Apple doesn't need to make cheap phones like Nokia does. But Nokia needs to improve their smartphones. Their stock price has dropped 75% in the past few years, and the decline started the instant iPhone was first released.
It will be interesting to see how Jim Balsillie of RIM responds to yet more bad news. We'll see if he does another irrational tap dance around the cold hard facts. He might say phrases like "one man's whim" and "enterprise friendly" but there's no denying it. Apple and Droid are eating RIM's lunch.
@SockRolid in sales, I meant. Which is the subject of the whole article btw
I made it clear that Apple makes better products
We use iPhones for email at work, previously Blackberry. it's cheaper, and less complicated - not to mention people enjoy using them.
Blackberry has fallen and can't get up. Nokia and Android are a different story. There will always be large demand for cheap smartphones, and Nokia should be more worried about Android. I don't think Apple intends to sell the most phones, worldwide, and I don't think they'll outsell Android phones in the US either. They'll still make a ton of cash and have the best product, though.
@SockRolid
The iPhone (and the iOS app ecosystem) is subject to one man's whim -- fans will say the iPhone s driven by a singular vision, but the two statements are simply different sides of the same coin. That said whims are resonating with customers to a nearly unprecedented degree is not lost on Balsilie, but he would be almost criminally negligent as RIM's CEO not to try to spin that potential dark side front and center.
Blackberry have many types of phones in their product, and their only have 12,3% market share, Nokia have MANY MANY types of phones and have a great market share, while Apple only have 1 type of phones, the iPhone, and they already beats Blackberry. With the non-stop innovation in the iPhone, it's just about the timing that Apple will holds the number 1 market share.
add: Same thing for Android, they have a lot of type of phone.
I don't think Apple wants the highest market share. Mainly because that involves a price war and what makes Apple such a fantastic company to invest in is they have mind blowing profit margins on all their products. They've convinced a lot of people that there is something magical/exclusive about owning their products. Whether that is perceived or real is a debate for another time
It's the same thing with Google but with different motivations. Do the folks who run around posting on blogs trashing Apple and praising Android really think Google cares whether someone buys an iPhone or a phone running Android? Obviously Android is better for them because of the simple fact that their services are so integrated but regardless, its a win win. Google just wants every person in the world to ditch their feature phone and get a smart phone. Google makes money from advertising and there are places in the world where a person's first day-to-day access to the Internet will be on a smartphone. That my friends is a lot of clicks and for Google a boatload of cash.
unless apple begins changing up their design, they are going to hit a wall just like they did with the ipod classic.
Nokia sells more at different price points, thats the reason why their market share is so high. RIM is primarily known to target the business market. Apple targets consumers and businesses looking for an alternative and even then not everyone wants a touchscreen device. Apple, just like android has improved so much because they are very much a consumer oriented device, something RIM is hoping to catch up on. So I wouldn't dismiss RIM especially with QNX coming along too.
I can see apple and the rest of the competitors knocking at NOKIA's share but until apple start offering phones at low end price points and different form factors its going to be a slow process, if at all. One thing about apple, the fragmentation is quite low, for now and thats a good thing!
I'm sure Jobs isn't losing any sleep over this. All he's concerned about is making a unique product people will buy and, of course, profit margin.
Jobs is more concerned about quality instead of quantity. That's probably why an Apple baseband engineer and a few designers are looking for jobs as we speak.
recommend a best iphone website: http://www.iosinx.com
GIANTS IN THE WORLD SERIES
Okay and does q3 account for iphone4 release date?
Good job apple.
I don't understand why Crackberry.com hasn't posted this article, yet.
Blackberry means business. At work we all use blackberry. I can't see myself using an iPhone for work. It's impossible. Noone wants it. It just doesn't get work done. I have an iPhone 4 now for personal use. I love it. I hated iPhone 3G barely used it. But when it gets down to work blackberry outsmarts and destroys the iPhone. Blackberry will always be around. Many of us will be obligated to use it and it works well. The smartphone market has been growing rapidly and every company is taking it's place. Blackberry is not loosing sales. The market is getting bigger. And they keep biting the new and bigger pie.
Reason why Apple is on TOP is just because it has the best touch screen phone in the market. Better than all the other smartphones
22 million Android phones missing there...
Oh and congrats Apple, you deserve it.
Apple's going to be #1 phone manufacturer, despite that iOS is losing market share to Android.
@CJ - Sorry, but the iPhone is running wild in the business world. Lots of business users prefer the iPhone to the Blackberry and the administrative costs for IT are much lower with the iPhone. BB is in trouble.
@art that's all apple propaganda.
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