Apple CEO Tim Cook handing out autographed iPhones at China Mobile launch

Both Apple and China Mobile have put a ton of work into getting a partnership off the ground, and as of today the hard work pays off as sales of the iPhone on the worlds largest carrier finally begin. Apple CEO Tim Cook joined his counterpart from China Mobile, Xi Guohua at the carriers headquarters store in Beijing, handing out autographed iPhones in the process. From Bloomberg:

“Today is just the beginning of China Mobile and Apple coming together to deliver the best experience in the world,” Cook said as a few dozen people came in to look at the iPhones on display. China Mobile said Jan. 15 it signed a multiyear agreement with Apple containing “broad potential” for future cooperation.

Tim Cook's presence alone signifies the importance of this deal for Apple. With Apple's first 2014 earnings report due in just 10 days, we might need to hang tight for a few months to see any real figures. But, we'll be listening out all the same for anything to indicate how successful the launch has been.

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Apple CEO Tim Cook handing out autographed iPhones at China Mobile launch


And so it finally begins... Really looking forward to what this partnership will lead to.
And a Tim Cook-autographed iPhone? Awesome!

Are you the autograph police? If the guy want´s an autograph, he wants it. Some people want autographs from famous singers, sportsmen, writers (have you ever been to a book signing?). He wants one from Tim Cook. Maybe he admires him or the job he is doing. Maybe Tim Cook inspires him. Nothing wrong with that.

I believe it's for three things:

1) It's something you can show off to your friends and family. It's like showing off the tennis ball signed by Roger Federor or Rafael Nadal.

2) In the future, so long as the product stays in decent condition, if you plan on selling the autographed product, you will be able to ask for much more money than you would if it were not signed by someone of Tim Cook's status. As the years go by, the price value of this phone will rise rather than decrease.

3) Tim Cook may be someone's role model. If you get something signed from someone you highly appreciate or look up to, you may just want to keep it for yourself to remember when you actually met that person.

These are a few reasons I could come up with.

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And now, I shall sit back and wait to see what happens over the next 12 months.

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