Apple shortens return window for iPhones to 14 days, is that enough time?

Apple shortens return window for iPhones to 14 days-is that enough time?

Apple has altered its iPhone return policy, shortening the return period for devices from 30 days to 14. Nothing else in the policy has changed, and devices returned to Apple must still be undamaged and contain all included accessories. Previously, anyone looking to return or exchange an iPhone after 14 days had passed since their purchase would be subject to an early termination fee from their carrier, as Apple's carrier partners in the U.S. have a 14-day return policy. An internal document says that the change in returns is to bring Apple more in line with carriers, thus avoiding customer confusion, according to 9to5Mac:

According to the document, Apple is making this change in an effort to have one universal return policy across all products and to match the carrier's 14 day policy.

Do you think this change will be more beneficial to customers, or should people have more time to make a decision? Sound off below in the comments.

Source: Apple, 9to5Mac

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

Apple shortens return window for iPhones to 14 days, is that enough time?


I think it's more than enough time. Unless you have serious commitment issues, and you do no research at all before a major purchase, you'll probably have your mind made up in the first dew days.

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Makes sense. 2 weeks is enough time in my mind. Take 2 weeks and play with your phone to see if you like it. People probably figure it out within the first couple of days. But that's my opinion.

It's the same return window you have if you buy your iPhone from just about every third party retailer. So yes it's enough time.

I agree that 14 days should be enough time but for new users who are switching from other devices I think the allotted month would be better. They may be happy with 2 weeks but who knows what bugs may arise (although that's the same for all devices) and may not be satisfied so I think that having to early terminate would kind of suck.

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You know if you think about the reasoning behind it, it makes more sense than at first thought. If your switching from Android to iPhone, you keep it for 28 days and decide you want to go back to Android, guess what? You have to pay an ETF, sometimes as much as $350 dollars, mostly because the apple store will not sell you a shiny android device. As a possible future consumer, maybe this device wasn't right for you, but the iPhone 7 is. You lost a potential customer for the sole reason they just had to pay $350 dollars for a device they didn't keep.

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I don't know that I'm following your line of thought at all. If you switch from Android and wait 28 days you have to pay an ETF but somehow the next iPhone might be just the right thing for you and therefore you shouldn't pay the fee? Huh?

You only pay ETFs if you cancel a line of service (ie move to a different carrier ). Even when you decide to buy a different device at a different store if you call customer service and tell them what you are planning they will usually work with you on crediting the fees. Besides not a lot of people buy their first phone directly from Apple. First iPhone perhaps but in most cases the line of service still exists and that's an upgrade reversal not a termination

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As long as they don't get on the wrong side of consumer law, (I'm assuming this doesn't apply to distance selling). Is 15 days long enough to sample all features?

I guarantee you this came about after years of scams by salesmen or geniuses accepting phones back that did have damage, however small, which cost Apple money.

They have probably clearly researched, on average, how long buyers take to return.

Instead of asking if 14 days are enough, perhaps we need to ask why cut the days in half? Yeah, I get it, carriers do it, but so what? I paid $600 for a phone and that's a lot of money. You want me to return and buy more of your products: Take the lead and convince the carrier that 30 days are pretty darn fair to reward customers for their loyalty.

I think this goes to show you that Apple isn't as sure as they once were that people who use their products would stay with it. Maybe the switch to iOS 7 has some people turned off by the new look and they figure if more people change their minds they want to give them less time to cause wear and tear on these items. Who knows though.

It's more than enough time. Studies show if your adjusting to a new device, if it's the size, the keyboard, the way it types, or just even in general, it only takes 3-4 day time period to know if your going to like the device well enough to continue using it. And your right, 14 day return policy thru carriers so why not match it across the board. Makes sense.

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