In a move designed to match Verizon's recent price drop, AT&T has announced a new $100 unlimited voice/data plan for iPhone users, though it doesn't cover SMS which is still an extra $20 for unlimited. Here's the relevant passage from the presser:

  • All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99. For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

Anyone tempted to grab the new plan?