AT&T Still Rolling in iPhone Dough: 1.9M iPhone's Activated in Q4
- AT&T has activated 4.3 million iPhone 3Gs since its launch, 1.9 million in Q4 alone — more than double its iPhone activations one year earlier.
- The average revenue from Phone users is 60% higher than the typical AT&T customer — thanks to that $30 per month data fee. Their heavy use of Web services helped drive AT&T wireless data use up 51.2% year to year, which as reader Jon in Brentwood, Calif., points out is not necessarily a good thing.
- About 40% of the iPhone activations this quarter were new AT&T customers, either buying their first cellphone or switching from another carrier.
- The churn rate — the percentage of customers who drop AT&T’s service — among iPhone owners is significantly lower than the rest of the network, sharply reducing marketing costs.
They also note that 1.9 million iPhone 3G's activated in its second quarter on the market is nearly double the 1 million BlackBerry Storm's activated by Verizon in it's debut quarter...