Birthplace of the iPhone: Rare Glimpse of Apple Design Studio

While conducting a follow-up interview for the upcoming documentary, Objectified, the film makers were able to catch not only a rare glimpse inside Apple's design guru Jony Ive's studio, but managed to snap an almost unheard of picture of the man himself at work. (via Daring Fireball)

This is where the iPhone was designed and prototyped, people. We're talking unicorns being born or Norse dwarves forging Uru hammers or something...

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Birthplace of the iPhone: Rare Glimpse of Apple Design Studio


Yeah... Steve's right dis photo is falllse... i want my reel pics =*(
look in da backgrounds there are even machines and stuff everybody knows they gots no electricity....

People who don't realize that Apple ripped the Unibody concepts from orange county choppers!!!! the flow jet...does that ring a bell.....thats the huge white and blue thing in the back gound!!!

I us the machine all the at work....for rims....I'll show you my concept i did of my iPhone that looks like the unibody macbook...thinking of which I should run to the patent office today."How do you like them apples?

I think old Jony there looks like he might be sniffing the chemicals in the shop there. If you blow up the picture looks like he might be a little nuts.
Jony tells the interviewer " This is my mac you no touch" The interviewer & camera man slowly back out of the room. You just never know what a cornered Jony will do.