Leading up to the iPhone 6 event we're updating and expanding our series on the history of the iPhone, continuing with the most amazing one yet — the iPhone 4S
Nothing about 2011 was normal for Apple. Tim Cook had introduced the Verizon iPhone 4 at the beginning of the year and Apple had finally shipped the white iPhone 4 by spring. But unlike previous years, WWDC 2011 came and went with nary a mention nor a glimpse of a new iPhone. Steve Jobs went on medical leave again, and in August resigned as CEO. On October 4, 2011, Apple's new CEO, Tim Cook, senior vice president of worldwide product marketing, Phil Schiller, and other executives took the stage at a special media called "Let's Talk iPhone". There, they introduced the most amazing iPhone yet. The iPhone 4S.
The next day, October 5, 2011, Steve Jobs died.
That the people involved in the presentation had been able to get through it at all is a testament to their professionalism and resolve. Yet they had a company to run and their biggest product launch of the year to complete.