Apple's annual World Wide Developer Conference (WWDC) was announced earlier this morning, at 5:30am PDT, with a ticket price of $1600... and it sold out in less than 2 hours.
It took Apple 10 hours to sell out last year, so this is five times faster. Though it's an apples-to-oranges comparison, it took only 28 minutes to sell out Google IO 2012.
For paid developers, a ticket gives entry to the keynote, the non-disclosure covered lectures, and most importantly, the labs where Apple engineers can help with problems and get and give feedback on issues.
However, there's so much going on at WWDC that many, many people go without a ticket just to meet up with other developers and members of the Apple community.
WWDC 2012 takes place from June 11 to 15. Jump into our Developer and Designer Forum and let us know if you'll be there, ticket or not!