U.S. iPhone adoption growth remains strong, Android slowing down

U.S. iPhone adoption remains strong, Android slowing down

ComScore has published their research of the U.S. smartphone market for April 2012, and found that Samsung is still the top U.S. mobile manufacturer, while Apple is trailing in third place. Still, Apple is moving in on LG's second place; U.S. mobile market share (that includes smartphones and dumbphones) for the iPhone has grown 1.6 points to 14.4%, while LG has shrunk half a point to 19.2%.

The research also indicates that among smartphone platforms, Android experienced its lowest adoptions rates in Q1 2012 since 2009. That's good news for iOS, which is still enjoying steady growth, but has resulted in plateauing smartphone adoption overall. Apparently there were 300,000 new smartphone users every week in April, compared to 1.5 million every week in November. That is, indeed, a sharp dive. At this rate, iOS is growing nearly as fast as Android; during the same three-month period, iOS grew 1.9 points, while Android climbed 2.2. Of course, the installed base of Android users in the U.S. is still significantly higher than iPhone, thanks in no small part to the army of manufacturers churning out new devices every day. As you might expect, the BlackBerry OS market share is down yet again, currently commanding 11.6%, down 3.6 points since January.

I still find it hugely impressive that Apple is competing so strongly in the overall mobile market in the U.S. Samsung and LG are churning out tons of very affordable phones, both simple feature handsets as well as smartphones, while a very small selection of iPhones can still give them a run for their money. As for Android growth petering out, I wouldn't count on it being permanent just yet, since U.S. smartphone penetration is set to cross the 50% line this summer, meaning there is still a healthy number of dumbphone users that need to upgrade.

How many of your friends don't own a smartphone? Do you figure Android has any particular appeal to them, or does Apple have a big head start when it comes to being noob-friendly?

Source: comScore via Asymco

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Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

U.S. iPhone adoption growth remains strong, Android slowing down

8 Comments

Rubbish. Android is not slowing down. I just got the HTC One S yesterday and its the best choice I have made in my life!

Yes, and when you close your eyes, the whole rest of the world goes away too. Solipsism is so much fun, isnt it.

Not a lot of news here. This seems to say that 1 stat counter says that in 1 3-month period Android - with a higher install base - is "only" growing at 2.2% (from 48.6 to 50.8 % of the total smartphone market), and iOS went up 1.9%(from 29.5 to 31.4%).
The title seems to skew the overall facts here. iOS is growing, Android is growing faster than iOS still, just slightly LESS more than earlier period :-) with a way bigger install base. Picking nits a bit to me ..

While I'd love to agree with the "Samsung and LG churning out tons of very affordable smart and dumb phones" the fact is, I think Verizon is down to one dumb phone by each. We are on Verizon, and my wife is still on a Samsung dumb phone. She, and I think many others, are awaiting shared data. Being as it is already June, she will be waiting until the new iPhone comes out, when I will upgrade my 4 to the new iPhone, and she will likely, (depending on the changes to the new iPhone), get the (assumed) $99 iPhone 4S. I think if saturation hits 50% this next quarter, 80% isn't too much of a stretch after two years of Verizon and AT&T offering shared data.

Yeah but the definition of a dumb phone needs to change. If a person buys a cheap prepaid that jst happens to run android and it has a 500 MHz processor does it really count as a smartphone anymore

Ofcourse, a smartphone is not defined by speed, so unless that phone can't install 3rd party app it's a smartphone :)