Back in May at D11, Google's SVP of Android and Chrome, Sundar Pichai, announced that Mountain View's new music product, All Access, would be heading to iOS. We're now over three months further down the road, and yet still no sign. Since the 'announcement' Apple has thrown WWDC, and has produced new iPhones to release. That's how long we've been waiting. So, where is it?
The honest answer is; we don't know. We really don't. I'll admit, I'm disappointed. I'm disappointed on two fronts. I really want to try the service properly, but won't until I can use it on my iPhone. But more disappointing than that is the statement Pichai made back at D11:
A couple weeks from now we will launch Google Play Music All Access for iOS, the teams are working like crazy to do it.
A couple of weeks, he said. That's the most disappointing point of all. If he had announced the product without mentioning a time of any kind, we'd be none the wiser. Like Microsoft announced an iOS version if Xbox Music – which dropped today – without saying when. Further still, the engineers working on the iOS application were "working like crazy" to meet that relatively short timeframe. Yet more than three months later here we are.
It's not as if there's likely to be any Apple intervention holding things back, either. Rival services from Spotify, Rdio, Pandora, Songza and now Micosoft are already available on the App Store. There's unlikely to be any in-app purchases that Google would want to work around, either. Google had the chance to release their own streaming product for iOS before Apple did. But they're running out of time, fast.
Thankfully, it isn't all doom and gloom. At least we can count on some of the excellent third-party developers iOS attracts to come up with something. We've previously covered the excellent gMusic here on iMore, and it's a perfectly good way to hook into Google's music service using your iPhone, iPad or iPod touch. But that's not the point. An official product should be here by now.
I enjoy using Google products and services, and have for many years. I want to at least give their music service a chance, but right now, I don't feel I can. Not properly. Bottom line; don't promise something if it's not at all close to reality.