Jonathan Ive

If Steve Jobs is the patron behind the concept of the iPhone, then Jonathan Ive is certainly the artist whose hand crafted its ultimate realization.

Apple's reclusive Vice President of Design recently spoke with the Independant's Claire Beale on the nature of design, winning an unprecedented six (6!) Black Pencil awards, and what drives Apple's success:

"We have a very clear focus that all the development teams at Apple share, a focus around trying to make really great products. That can sound ridiculously simplistic, almost naive, but it's very unique for the product to be what consumes you completely. And when I say the product I mean the product in its total sense, the hardware and the software, the complete experience that people will have. We push each other, we're very self-critical and we'll take the time to get the product right."

Witness, of course, the iPhone.

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