While I still firmly believe Apple's primary currency is mindshare and their primary concern is profit share, analysts fill their plates with metrics and so it's dinner time once again for smartphone marketshare reports!

And how is Apple doing? Up from 5.3 to 10.8 according to Gartner, while the smartphone market as a whole was up 12.7%.

Of course, when you don't sell below-cost, margin eating goods, high market share goes hand in hand with high profit share, so Apple is no doubt enjoying both at the moment.

Other big winners included RIM's BlackBerry, up from 13.3% to 19.9%. Falling in share were Nokia, down from 45.1% to 41.2% and "others" going from 28.1% to 18.8% (we have to figure Palm is hidden in there somewhere, and will no doubt rebound when the Pre hits the market starting June 8).