Leading up to the iPhone 6 event we're updating and expanding our series on the history of the iPhone, continuing with the faster, less expensive iPhone 3G
At WWDC 2008 on June 9, after finalizing the details of the upcoming App Store, and summing up the original iPhone's achievements, the late Steve Jobs dove into the next challenges Apple had to face, the next mountain they had to climb. On the surface, they were obvious even before Jobs bulleted them on stage — 3G, Enterprise, third-party apps, more countries, and more affordable. The software changes came as part of iPhone OS 2.0. The hardware, iPhone 3G.